Table of Contents
Chapter 1 - Introduction
to Investor Relations
The Investor Relations Officer
Specific Advantages of Investor Relations
Interactions with Public Relations
The Securities and Exchange Commission
Chapter 2 - The Value Proposition
Formulation of the Value Proposition
The Problem of Too Much Market Share
Communication of Risk Mitigation
The Impact of a Negative Reputation
Communication of the Value Proposition
The Value Proposition and Corporate Strategy
Chapter 3 - Communicating the Message
Conference Presentations and Discussions
The Communications Review Process
The Communications Mailing List
The Negative News Response System
The Negative News Early Warning System
Risk Mitigation by the Investor Relations Officer
The Essentials of Regulation FD
Structure of the Earnings Call
The Question and Answer Session
The Consensus Earnings Estimate
Chapter 7 - The Forward-Looking Statement
The Legal Basis of the Forward-Looking Statement
The Private Securities Litigation Reform Act
The Safe Harbor for Forward-Looking Statements
Chapter 8 - The Investor Relations Website
Contents of the Investor Relations Website
Functionality of the Investor Relations Website
Using the Website for Regulation FD Disclosure
Hyperlinks to Third-Party Information
Chapter 9 - The Sell Side and the Buy Side
Chapter 10 - Investing Strategies
Implications for Investor Relations
The NASDAQ Global Select Market
The Over the Counter Bulletin Board
Activities to Increase the Float
Activities to Delay Stock Sales
The Direct Stock Purchase Plan
The Employee Stock Purchase Plan
The Stock Repurchase Safe Harbor Provision
Treatment of Abandoned Property
The Statement of Retained Earnings
The Disclosure of Non-GAAP Information
Applicable Federal Regulations
Chapter 15 - Annual Meeting Planning and Voting
Registered and Beneficial Shareholders
The Annual Shareholder Meeting
The Electronic Shareholder Meeting
The Shareholder Voting Process
Chapter 16 - The Initial Public Offering
Reasons for and Against an IPO
The Role of Investor Relations in an IPO
Chapter 17 - The Sale of Restricted Stock
Restricted and Unrestricted Stock
Road Show Logistics and Other Meeting Issues
Chapter 19 - Third Party Investor Relations Services
The Investor Relations Consultant
Press Release Distribution Services
Coordination of Third Party Services
The National Investor Relations Institute
Chapter 20 - Share Performance Measurements
Overview of Share Performance Measurements
Options and Warrants to Common Stock Ratio
Management of Performance Measurements
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