Table of Contents

Chapter 1 - A Tactical Guide for Successful Sales Engagements. 5

Introduction. 5

The Sales Marketing Flow.. 6

Sales Call Flow.. 10

Example Sales Dialogue. 21

Chapter 1 Review Questions. 24

Answers to Chapter 1 Review Questions. 25

Glossary. 27

Index. 28

Final Examination. 30

CPASelfstudy.com Course Evaluation. 31